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Online video marketing gets lucrative in India

As the youth segment moves to the digital space in India, the online video market is seeing an impressive growth. Today India is the fourth largest online video consumption market, and it has been...

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Adap.tv solution lets buyers set campaign results

Imagine being able to check your campaign’s results in advance and then buying the media based on that. That is exactly what Adap.tv is offering with its Campaign Optimiser for video. It is, what...

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